OnDemand Webinar:

Building a Business Case for Social Marketing

Featuring Bill Johnston, Rob Harles and Kate Niederhoffer

Date:  OnDemand Playback
Original Broadcast Date:  Wednesday, January 28th 
Duration:  60 Minutes

Listen in as three of the leading experts in social marketing - Bill Johnston of Forum One, Rob Harles of Sears and Kate Niederhoffer of The Dachis Corporation (formerly with Nielsen) - discuss their real-world experiences in managing online communities and provide practical advice on how to build an effective business case and overall strategy for social marketing and community initiatives.  By viewing this Webinar, you will learn how to:

• Create an effective community strategy that drives tangible business results
• Move back to basics with community planning: focusing on the "why" vs. the "how" 
• Develop an engagement measurement framework that maps to your overall community objectives
• Set the right expectations internally for your community initiative
• Avoid common mistakes

To view this Webinar, simply complete the short form below.  The Webinar archive and presentations will be available on the confirmation page.  PLEASE NOTE:  A confirmation email with links to the archive and presentations will also be sent to the email address you submit in the registration form.

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About our Panelists:

Bill Johnston, Chief Community Officer, Forum One

Bill Johnston, an authority on online community development and management, has been active in the online community space since 1999. He came to Forum One from Autodesk, where he served as the Online Strategy Manager, with responsibilities
including a portfolio of online communities and blogs. Previously he oversaw user experience tasks at TechRepublic, an IT professionals community. He also directs the Online Community Roundtable, an invitation-based professional networking series for online community professionals to share best practices and experiences.

 

 

Rob Harles, SVP, Sears Holdings

Rob Harles is Senior Vice President of Sears Holding Company and the executive who developed and launched the Sears Community. The Community solicits feedback from its customers across all of the Sears’ brands on issues ranging from customer service to product quality to merchandise selection. With thousands of registered users, sk-you.com is one of the largest communities of its kind. Before joining Sears Holding Company, Rob was Senior Vice President of comScore Networks in charge or Retail, Travel and Technology and a Senior Consultant in the financial services practice with McKinsey & Co.

 

 

Kate Niederhoffer, Senior Partner, Dachis Group

Kate is a senior partner at the Dachis Corporation. She joined the team from Nielsen Online, where she was the
VP of Measurement Science, liaising between Research, Product, and R&D. Kate focused on developing internal methodologies and supportive technology, introducing established Nielsen data to consumer-generated media, and consulting on innovative client requests. Kate has spoken at industry events and conferences including WOMMA, MediaX, ARF and ICWSM, and is published in several academic journals.  Read more about her interests at http://socialabacus.blogspot.com.

 

 

 

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