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OnDemand Webinar

Content and Conversations:  Engaging Your Customers Online

Featuring Jeremiah Owyang, Ann Handley and moderator, Aaron Strout

When:      On Demand
Duration:  45 minutes
Original Broadcast Date:  Dec 16th, 2008

Thanks for your interest!  By viewing this Webinar, you will learn how the two powerful forces of content and conversation can be brought together to help brands engage their customers online in meaningful ways and acheive their overall marketing goals. 

A a few of the topics discussed on this Webinar are: 

  • Creating content people care about
  • Leveraging social marketing to create an environment that marries conversation with content
  • Understanding consumer behaviors and how to engage them online
  • Deploying strategies that create meaningful conversations with your customers

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About our Panelists:
Ann Handley - Chief Content Officer, MarketingProfs
Currently, Ann is the Chief Content Officer of MarketingProfs, which provides strategic and tactical marketing know-how for marketing and business professionals through a full range of online media. She also blogs at A N N A R C H Y, her acclaimed personal web log and writes at the MarketingProfs Daily Fix, a blog in the top 20 of the Advertising Age Power150 and in the top 10 of The Viral Garden's Top 25 Marketing & Social Media Blogs.

Jeremiah Owyang - Senior Analyst, Forrester Research
He is a leading expert on Social Computing, social media, social media measurement, Web marketing, and interactive marketing. According to Technorati, Jeremiah is one of the top 1% of bloggers, and his blog is listed as the 19th ranked blog according to Advertising Age (November 2007). A video blogger and podcaster, he speaks at a strategic level on Web marketing topics around the globe.
He frequently publishes at the Web strategy blog.


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