On Demand Webinar:

Pitfalls and Best Practices for Building Online Communities

Featuring Forrester Principal Analyst, Lisa Bradner

Time:  On Demand Viewing
Duration:  60 Minutes
Original Broadcast Date:  June 24th, 2009

Online communities offer marketers tremendous business advantage, but content-rich, highly engaging communities don’t just happen—they are planned, designed, and continuously nurtured to deliver real ROI that can help businesses grow. While many platforms abound offering the
promise of community nirvana, we’ll draw from our extensive experience to show how and why successful community building extends way
beyond technology tools.

We’ll share best practices and success stories and discuss how to:  

• Build a solid foundation for your online community initiative
• Leverage what you learn from community members in your organization
• Drive participation and engagement among community members
• Avoid the 7 deadly pitfalls of community development and management
  

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About our Panelists:

Lisa Bradner, Principal Analyst, Forrester

Lisa's research focuses on brand strategy and how companies can engage consumers online, offline, and in-store. Her specific areas of focus include brand strategy, loyalty marketing, cohort Web sites, in-store media, and marketing asset management. Prior to joining Forrester, Lisa spent more than 15 years in consumer marketing, in both brand and direct marketing. She has worked for Fortune 500 manufacturers, retailers, and marketers including American Express, Fortune Brands, Sears, and Time. In her career, Lisa has led brand management, market research, consumer development, Web development, and new product development teams. Lisa has been widely quoted in the press and has spoken at numerous client and industry events.
 

Aaron Strout, CMO, Powered

As the head of marketing at Powered, Aaron focuses not only on day to day marketing activities but also provides a social voice
for the company. Prior to joining Powered, Aaron was the Vice President of Social Media at Mzinga, where he focused on tapping into the power of social media for business. In addition to his knowledge of the interactive and new media landscape, Aaron has more than 15 years of online marketing and advertising experience, with a strong background in integrated and online marketing. Aaron is a founding member and former president of BIMA and a member and former board member of the Massachusetts Innovation & Technology Exchange (MITX). Aaron was recently elected an interim board member for the prestigious Social Media Club where he will be part of a team responsible for creating standards around social media and community.

Debi Kleiman, VP Product Marketing, Communispace

Formerly a Community Manager and Senior Community Consultant, Debi’s unique perspective is invaluable to helping shape Communispace products and services, and provides clients with the tools and knowledge to help them make the most of their communities. Previously, Debi spent over a decade in brand management at several major consumer products companies including Coca-Cola, Gillette, and Welch’s, where she combined her classic consumer marketing know-how and entrepreneurial spirit to successfully lead marketing and new product development teams. For the past year, Debi has been co-chair of the Social Media Cluster of the Mass Technology Leadership Council (MTLC).

 

 

 

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