OnDemand Webinar:
Content Marketing: Strategies and Techniques to Get You Started!
Featuring Lionel Menchaca, Natanya Anderson and Joe Pulizzi
Time: On Demand Viewing
Duration: 60 Minutes
Original Broadcast Date: Wednesday, May 27thIn an age where more and more consumers are taking a “search and click” approach to buying new products, it’s becoming harder for brands to differentiate themselves from the pack. As continued pricing pressures continue to mount, companies are turning to great content as a way to drive ongoing, active engagement with their brands and products, which can ultimately create deeper loyalty with their customers. Creating
user-centric content that puts the customer’s needs first instead of focusing on brand and product messaging requires a paradigm shift and development of new ways of communicating.This is your opportunity to learn from three content and community experts as they discuss:
- How to bootstrap your online community with professional content
- The best practices and case studies of companies that are seeing measurable results
- Content that spans the brand content continuum: lifestyle, category and product
- How to turn prospects into buyers with great content
Our goal is to provide you with practical content marketing advice and techniques that you can put to work immediately.
To view this Webinar, simply complete the short form below.
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About our Panelists:
Lionel Menchaca - Chief Blogger, Dell Inc.
Lionel Menchaca is a 14-year Dell veteran and chief blogger at Direct2Dell. He also helps to coordinate other Dell digital media properties — like the Dell Community Forum, IdeaStorm and StudioDell — across the company. These initiatives have one thing in common: to provide Dell’s customers new and innovative ways to interact with the company. Lionel also serves as a technologist to help Dell define new software to monitor and engage in conversations in the blogosphere. An avid fan of all things electronic a die-hard Dallas Cowboys fan, his early career included a stint at quality assurance and tech support for game developer Origin Systems and hardware/advanced operating systems support at Dell.
Natanya Anderson - VP Content Strategy & Delivery, Powered
Natanya Anderson guides the development and delivery of creative content to Powered's clients, including Sony, Atkins,
iVillage, HP and Radioshack. Natanya brings over 15 years of experience working in all areas of creative delivery, from integration of content and technology to development of creative strategies in support of client marketing programs.
Her team provides engaging knowledge experiences in all formats, from video and rich Flash-based user environments to in-depth courses and engaging web content. Prior to joining Powered, Natanya led the customer training content development team at Pervasive Software. She has authored more than a dozen books on web technologies, regularly contributes to The Engaged Consumer blog and has been on the faculty of several national conferences.
Joe Pulizzi, Founder and President, Z Squared Media LLC
Joe Pulizzi is a leading writer, speaker, author and strategist for content marketing/custom publishing. Joe, founder of client-vendor custom publishing matching site Junta42, is co-author of the highly-praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing. Awarded “Custom Media Innovator of the Year” by American Business Media, Joe travels around North America and Europe teaching marketers and publishers about how content and social media are changing the way we communicate with customers. Joe writes the AdAge Top 150 Blog, the Content Marketing Revolution, as part of Junta42.
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