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2008 Social Marketing ROI Report and Benchmark Guide

Prepared for Powered by Next Century Media

Looking for Effective, Measurable Social Programs?

Let's face it, social marketing is a complex space. There are a multitude of varying approaches to tapping into the social space and with each approach comes different metrics and KPIs. At the end of the day, marketer's need to be able to demonstrate real results from their social efforts but many struggle to do so and are seeking proof that social marketing has a real impact on business and demonstrable ROI. For the past 3 years, Next Century Media (NCM) has been studying Powered's social marketing approach of building branded online communities, which allow businesses to engage with customers through a combination of expert content and online community interactions.

With the first study in 2006, NCM found that Powered communities delivered an average of $55 for every $1 invested by the brand. In this year's study - using the same methodology - Powered communities delivered an average of $60 for every $1 invested, a 10% increase. In addition to the ROI results, qualitative metrics such as brand affinity, WOM, purchase intent, consumer satisfaction and brand loyalty were all positively influenced.

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About Next Century Media:
Next Century Media is focused on the measurement of media effectiveness for the latest generation of New Media which include out of home digital media, Word Of Mouth, Internet-capable cell phones, Cause Marketing, and True Sponsorship in all of its forms, and on keeping its intellectual property at the cutting edge of readiness for licensing by companies providing addressable commercial solutions and/or set top box based audience measurement solutions.

About Powered:
Austin-based Powered is driving the evolution of social marketing with intelligent programs that engage consumers and drive business results.
The world's most innovative brands including HP, iVillage, Motorola, RadioShack, and Sony rely on Powered for intelligent social marketing programs that drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Powered is the only social marketing provider that offers community management, relevant engagement, insightful measurement and dedicated expertise to ensure that clients engage their target audiences, develop sustainable relationships and achieve bottom-line results.

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